“This is a wonderfully written, argued and researched paper.

“Real voice—a pleasure to read.

“The body of research employed makes this paper valuable to scholars and educators.

“BRAVO!”

—Dr. Judith J. Hatchett
Professor of English
Department Chair

__________

“An excellent presentation. Your writing makes your subject come alive.”

—Dr. Jill E. Borchert
Professor of Psychology

__________

“A very interesting, enjoyable read. Lovely writing with creative insight. Excellent use of appropriate sources.”

—Dr. Judith J. Hatchett
Professor of English
Department Chair

__________

“Superior presentation and excellent writing.”

—Dr. Cynthia Howell
Professor of English

__________

“This [paper] was enjoyable, full of original thinking and firm writing.”

—Wayne W. Gebb
Professor of Music
Humanities Instructor

__________

“Very insightful and certainly well written.”

—Dr. Judith J. Hatchett
Professor of English
Department Chair

__________

“You did an outstanding job on this paper. Why not get it published?”

—Ms. Sharon Fields
Diversity Instructor

__________

“What a great summation sort of essay! You’ve linked together, even if in/by metaphor, a great deal of material and some seemingly distant ideas. Such fun!

“I’m nominating your last three papers for the Humanities Achievement in Writing award.” 

           —Wayne W. Gebb
Professor of Music
 Humanities Instructor

__________

“This is original work, and with a very few changes, this paper can be published.”

—Dr. Judith J. Hatchett
Professor of English Department Chair

__________

“Excellent presentation! This is the sort of paper that’s read at conferences.

“I’m nominating it for the Excellence in Writing Award in Linguistics and History of the English Language.”

—Dr. Judith J. Hatchett
Professor of English
Department Chair

Midway College

Kentucky's only women's college, established in 1847
in the heart
of the Bluegrass—the
Horse Capital of the World.

(read time: 3 minutes)

If you read my Special Report, you now know the importance of making an emotional connection when marketing your urgent care center to healthcare consumers. Not every copywriter can do this effectively AND with integrity. But I can, and here’s why …

• As a 2000 cum laude graduate with a B.A. in English and winner of my school’s award for the highest GPA in the English Department, my writing is top quality. As evidenced by my professors’ comments to the left, this means you can trust my writing to always reflect well on your reputation and image as a medical professional.
   
• Studying literature and linguistics grounded me in the sheer power of words—sometimes just two words or even one word—to tell an emotionally compelling story. I recall a four-line poem famous for the story it tells by the inclusion of two simple words—"red wagon"—two words so loaded with emotion this shortest of poems speaks volumes.
  
  But what does this mean for you? You can trust me to choose words having the power to strike an emotional chord with your prospective patients. Take, for instance, the word "fair." Talk about a loaded word! Why, people fight wars and die for the principles of fairness. Stating in your marketing materials that your rates are fair is probably one of the smartest things you can do to attract new patients and persuade them to choose you. And what if ...
  
  You run a newspaper or magazine ad promising parents that when childhood memories include urgent care, you want to make those memories the best possible? Who doesn't have childhood memories of the doctor who cared for them when they were hurt or sick? Using these two words taps into all the emotion your prospects’ relevant childhood memories hold, giving you a pathway straight to their hearts.
   
• Another fact you should know about me is that I've written a novel. Today, it sits on a shelf gathering dust, waiting for me to polish the final ten chapters. I’ll get to it some day. But for now, just know my writing and storytelling abilities received enough high praise and encouragement from literary agents and famous published authors to keep me writing for six years.
  
  So, how can this help you? The best marketers know facts tell but stories sell. Good marketing is all about storytelling. Imagine the increase in your patient base and cash flow when you have a copywriter who can take the facts of your biography and convert them to a short, but compelling, story for your consumer-targeted Web site. Human beings are hardwired to learn from stories. So if there's something you want healthcare consumers to know about you, tell them a story. For example ...
  
  Suppose your site bio begins with a litany of facts such as "Graduate of the University of Washington in 1982 with a B.A. in chemistry and a minor in psychology. Attended medical school at ..." A copywriter who understands the marketing value of a story would engage your prospective patients' interest with your real-life story of becoming a doctor, which might begin ...
  
  "Ever since Dr. Jones was 12 and his little sister fell from the tree she was climbing to prove she could keep up with her big brother, he's wanted to be a doctor. After graduating from the University of Washington in 1982 with a B.A. in chemistry and a minor in psychology, he began medical school at ..." With this, you’ve conveyed the same information, but by using a story for the delivery, you ensure a greater portion of the healthcare consumers visiting your site will actually read your bio and remember you.
   
• A final fact about me that benefits you in the competitive urgent care marketplace concerns how I acquired my marketing and selling know-how …
  
  Back when I found myself needing to earn a living after years as a corporate wife and stay-at-home mom, I began as an outside bank investment officer. After a week’s training, they threw me out on the street and it was sink or swim.
  
  Perhaps you should know that, as a child, I could never pass the final test of summer swim class for fear of swimming in the deep. Summer after summer, I refused to dive in. But in the deep waters of life—when given the choice of sink or swim—I always swim. And swim I did, in a tough competitive marketplace where I ...
   

1. Brought in $6 million in new certificate-of-deposit
   accounts in 20 months’ record time.

2. Landed an account with the largest real estate
   developer in Madrid, Spain.

3. Brought in $1.08 million in small-to-medium CD
   accounts in a record-setting 28 days. And ...

4. Went on to become an investment broker and
   transact the largest first-time trade ($635,000)
   in the company’s 35-year history.

The Big Guys said I have a “nose for money.” But what they didn’t know was I also have a heart for people. And one year I chucked it all to work with the homeless and hungry. This was an eye-opening, life-altering experience. Afterwards, I began to write. Marketing. People. Writing. Today, copywriting melds my love for all three.

So, if you’re looking for a secret weapon to help you grow
your urgent care practice, consider partnering with a skilled copywriter and effective marketer. Then call me.

I’ve been a professional copywriter for the last dozen years and writing for clients nationwide for the last nine. I’d love to talk with you. It’s not at all necessary to have an agency account executive between you and your copywriter, who oftentimes is an independent freelancer like me ... unless you just enjoy spending more on your marketing.

When you need additional services, my team includes a talented graphic designer and a skilled Web developer, both with years of experience behind them.

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